A Three Phase Initiative
WHY THE GOOD LIFE MATTERS FOR BUSINESSES AND BRANDS
Redefining the Good Life
Bringing brands together to explore trends and consumer research across global populations.
Redesigning the Good Life
Bringing brands together to explore how redesigned product and service offerings meet new societal aspirations.
Delivering the Good Life
Bringing brands together to share the success stories and challenges of bold innovators and change makers who are embodying the shift.
About Sustainable Brands
Sustainable Brands is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, our goal has been to inspire, engage, and equip business leaders and practitioners who see social and environmental challenges as an essential driver of brand innovation, value creation, and positive impact.
- Brands are uniquely positioned to align business and society on the path to a flourishing future.
- Those brands that embrace this challenge will prosper in the 21st century.
- Accomplishing this challenge requires a new way of seeing the world – along with a new set of skills, tools, and collaborators.
We are Home for Courageous Optimists
We are a global community of brand leaders who are tapping environmental and social challenges to drive innovation, business and brand value.
We are the Bridge to Better Brands
We inspire, engage and equip global brand leaders to prosper by leading the way to a flourishing future.
We are a Leading Platform for Brands
The business case is clear. Subtle shifts in societal aspirations mean brands must discover the ‘next economy’. Failing to engage with consumers on their new level will put brands at an increasing disadvantage. Sustainable Brands is the premier learning, collaboration and communications platform for brands who want to succeed.
Our Guiding Principles
Serving as a bridge between brand innovators across all circles, we create space for systemic innovation.
Our Unique Perspective
We uniquely bring both creative and technical experts together for lively ‘systems thinking in action’ conversations geared to help brands succeed.