The Good Life 실행의 3단계 접근
‘The Good Life’ 개념이 기업과 브랜드에 미치는 영향의 이해도 제고 및 실천 지원
Redefining the Good Life
국제사회의 트렌드와 소비자 인식 이해를 위한 기업 공동 리서치 촉진
Redesigning the Good Life
’좋은 삶’을 추구하는 새로운 사회적 요구를 충족하는 혁신적 제품과 서비스 개발을 위한 기업 협업 도모
Delivering the Good Life
’좋은 삶’으로의 변화를 내재화하고 변혁을 주도하는 진취적이고 혁신적인 기업 우수 사례와 도전과제 공유
About Sustainable Brands
The Bridge to Better Brands
Sustainable Brands is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, our goal has been to inspire, engage, and equip business leaders and practitioners who see social and environmental challenges as an essential driver of brand innovation, value creation, and positive impact.
We Believe:
- Brands are uniquely positioned to align business and society on the path to a flourishing future.
- Those brands that embrace this challenge will prosper in the 21st century.
- Accomplishing this challenge requires a new way of seeing the world – along with a new set of skills, tools, and collaborators.
We are Home for Courageous Optimists
We are a global community of brand leaders who are tapping environmental and social challenges to drive innovation, business and brand value.
We are the Bridge to Better Brands
We inspire, engage and equip global brand leaders to prosper by leading the way to a flourishing future.
We are a Leading Platform for Brands
The business case is clear. Subtle shifts in societal aspirations mean brands must discover the ‘next economy’. Failing to engage with consumers on their new level will put brands at an increasing disadvantage. Sustainable Brands is the premier learning, collaboration and communications platform for brands who want to succeed.
Our Guiding Principles
Serving as a bridge between brand innovators across all circles, we create space for systemic innovation.
Our Unique Perspective
We uniquely bring both creative and technical experts together for lively ‘systems thinking in action’ conversations geared to help brands succeed.