SB'19 SEOUL Program

1000-1005 Opening Remarks - Lewis Patterson, CEO ( Latitude )

1005-1012 Congratulatory Remarks – Kim, Myung Ja, President ( KOFST ) & Honorary Chairperson ( KBCSD)

1012-1019 Congratulatory Remarks - PARK Suk-Bum, Secretary General ( UN Global Compact Network Korea )

1019-1026 Introduction to SB 2019 Seoul Speakers

1026-1040 Understanding the “Good Life” - Daniel Krohn, International Partnerships Manager ( Sustainable Brands )

1040-1105 Global Leader's View: David Yeung, CEO ( Green Monday )

1105-1130 Global Leader's View: Derya Völlings, Sustainability Leader
( IKEA )

1130-1200 Panel Discussion – How to deliver the “Good Life” with Collaboratory Innovation
- Tyler Rasch, CEO ( t-able company )
- IkSoo Kim, Chief Editor ( 환경일보 )
- Dawoon Chung, Co-founder (Bottle Factory)
- Session moderator: JongKyu Jang, Director ( Latitude )

Vegan Menu Option
- Beyond Meat
- Omnipork
- Good Catch
- Ocean Hugger Foods

Introduction to Innovation Lab on refill and reuse

Lead Designers: InMog Yang (Sungshin Women's University), Chris Oestereich (Circular Design Lab), Martin Rich (Future-Fit Foundation) & JongKyu Jang (Latitude)

1. Speakers: David Yeung (Green Monday), John Farmer (Clara Foods), Dimitri Hirsch (IKEA Korea), Christian Cadeo (Big Idea Ventures) 및 모더레이터, 안태양 ( Food Culture Lab )

2. Objectives: Understand how the boom in cellular & plant-based food alternatives:
- Reflects our view of the good life
- Cannot be ignored by business
- Can be inclusive & capture the passion of farmers / growers

3. Global leaders will explain:
- Where the hunger for cellular/plant-based products is coming from
- Where the funds are coming from
- How the transition can be inclusive rather than divisive

1. Speakers: Ali Izadi ( Bloomberg NEF ), 임동국 국장 (서울시), YuSung Chang ( SK Telecom ), Andrew Nam ( GoGoVan ) 및 모더레이터 Lukas Beech ( MissionHeroes )

2. Objective: Understand the key drivers of ‘last mile’ solutions and help both commercial players and city planners maximise the convenience and environmental benefits.

3. Alongside our partner Bloomberg NEF hear from global experts who will discuss: - What technologies are making the most impact and where - What technologies will help move current innovation forward - What could all this mean for our lifestyle - What we haven’t thought of yet!

4. Output: Content that will help both private and public work up a coordinated strategy to deliver sustainable and convenient mobility solutions.

1. Speakers: Michael Wang ( Marriott International ), Dongsoo Yang (Deoham), Derya Völlings ( IKEA, Ingka Group ) and the Moderator, Daniel Krohn ( Sustainable Brands )

2. Objective: Understand what innovations are out there, the core drivers for this change and how further adoption could be accelerated.

3. Global leaders who will explain the framework for change and case-studies that help answer the following: - The drivers for innovation in this space - How business & government can fast-track the change - What big disrupters are coming

4. Outputs: A review of the current strategy for Korea and the start of a collaborative framework that will see accelerated change toward more ‘good spaces'.

Introduction to Innovation Lab led by New Origin on zero plastic.

Lead Designers: Tyler Rasch (T.able) & Daniel Krohn ( Sustainable Brands ).

1. Speakers: Jemma Whiten ( ecostore ), Lin Hwang ( DamoGO ), Eric Kawabata ( Terracycle ), SeongYoung Yoon (HP), and the moderator, Chris Oestereich ( Circular Design Lab )

2. Objective: Bring to light what it means to truly design out waste through better design and application of systems thinking. Present concrete real-life case-studies on what this looks like in practice which can be applied to your business.

3. Hear from the businesses both large & small that are implementing these solutions

4. Outputs:
- Inspiringaction amongst large brands in Korea & elsewhere
- Establishment of key networks that lead to business activity
- Buy-in from government for support of such projects

1. Speakers: Minto Roy (Social Print Paper), Heather Deeth (Lush North America), Shibusawa Yasuo (Epson Korea), Sandra Meynier Kang (SMK), Karen Kim (McDonald's Korea) and the moderator, Martin Rich (Future-Fit Foundation)

2. Objectives: Meet some of the key innovators that will help you rethink traditional materials & supply chain models. Specifically, the following will be covered: - Near zero waste packaging - Waste elimination through design

3. Global experts in supply chain innovation who will: - Draw a picture of how the application of systems thinking can deliver better results - Show how such thinking can help businesses deliver to user expectations of the good life