TerraCycle was founded in 2001 on a mission towards Eliminating the Idea of Waste®. From these humble beginnings TerraCycle has grown into the global leader in collecting and repurposing hard-to-recycle waste: operating in over 21 countries, engaging over 80 million people, and recycling billions of pieces of waste through various innovative platforms. In 2019, TerraCycle launched the durable packaging program, called “Loop”, a reference to a theoretical circular economy where nothing is wasted.